What’s New in NorthStar — Q2’2019
There are two major types of integration currently available on NorthStar. We named them PUSH and PULL integrations.
PUSH: allow growth teams to effectively communicate with other areas of their organization. Most of the connections are with project management tools so, let’s say that, in order to execute a test you need something from your marketing team and they are using Trello. This integration allows you to PUSH a card directly from NorthStar to a Trello board and communicate with the marketing team without ever leaving NorthStar.
The same applies to JIRA, Asana, and others….
PULL: allow growth teams to effectively gather data from their tests and automatically populate it inside of a card — releasing the team from collecting data somewhere else and inserting that into the test result.
Let’s say you are running an A/B test on Google Optimize for example. You can simply select the events you want to track inside of a card and, once that’s done, all the data will be automatically populated into a card and you can simply add your conclusions (qualitative part) and move that test into your learnings.
The biggest announcement for this quarter is the brand new (most requested) Segment Integration.
This integration will allow growth teams that choose the events that best validate the hypothesis from a list of all events previously mapped on Segment and wait for the deadline of that test. Once the time comes, simply add the conclusions and move the test into the learnings: all the data will already be automatically updated into that card — no manual input required.
Check it out:
- Click on Segment at the bottom of that card;
2. Select which events you want to map;
3. Run your experiments and wait for the results to come (the data will be automatically available inside of your card)
4. Once your deadline for the experiments approaches, you can analyze the results, conclude if that worked or not, add the lessons you’ve learned and, ultimately, acquire new learning to your knowledge base: